Is AUDA new AU domain just a grab for your money

auDA who is the regulating body for domain registrations in Australia is bringing in direct .AU which means you may now have to pay/fight for your brand identity.

If you are not sure what I mean for example will also be available in which essentially doubles the revenue of registrars as everyone one will want to secure both.

The larger problem is going to be their proposed cut off date of 18th April 2016 which means if you bought a premium domain after that day you are not entitled to the .AU version of that domain which could leave you in a bidding war with someone looking to exploit your brand identity.

Jim Stewart who is a leading marketing/SEO expert in Australia has created this informative video on what you can do.

Ask the Experts Return Path about Gmail

Ask the experts from Return Path about Gmail email accreditation.

When it comes to email accreditation Return Path are definitely the elephant in the corner of the room, they are hosting a webinar on Gmail.

Gmail is one of the biggest players in the email game so you really want to stay up to date with them and what it takes to get your emails delivered into their inbox.

Sign up for their Ask the Experts All About Gmail webinar here.

  • Ask the Experts: All About Gmail
  • Thursday, February 16th
  • 10am MT / 5pm GMT

Learn about the below and more.

  • How do Gmail Tabs impact my inbox placement and overall performance?
  • How can I best optimize the subscriber experience at Gmail?
  • How can I get the best possible ROI with my Gmail subscribers?