Email software blogs & articles

A big key to successful email marketing, is knowing who your target audience is and how to meet their needs and relay the correct information to them.

How would you go about doing this? It’s made simple using SendManager email marketing software.

For example:  April’s  Music Megastore’  has been sending email newsletters for a while, and has been finding they are recieving alot of unsubscriptions or very little feedback / Sales from their website without knowing the reason why.

We know musical taste is very personal,  from Opera, Blues, Heavy Metal, Rap, Pop, so perhaps %%First Name%% needs be a little more specific with their marketing strategy. If a Heavy Metal fan receives an email about ‘The Three Tenors’ latest album release chances are they will delete and unsubscribe from your mailing list.
SendManager can remedy this using its CUSTOM FIELDS, so you can easily create a drop down menu or check box fields with something like ‘Your Favorite Musical Style’ and list the genre’s that you stock. Then you use the WEBSITE FORMS to create a format that you can cut and paste onto your website for subscribers to fill out.
 
Now, the next time Silverchair release an album, you can use the email filter to select only the people that like ‘ROCK’. You can also make it an Autoresponder so all future subscribers that select ‘ROCK will receive the Silverchair email automatically without having to do anything further.