Email Marketing tips
http://www.emarketsolutions.com.au/newsletter/articles/1439/1/Email-Marketing-tips/Page1.html
Warren Downes
By Warren Downes
Published on 15/05/2008
As you may know, most people now spend more time reading their emails than they do surfing the web. Email marketing is one of the most powerful mediums that you can use to talk to visitors, customers and prospects.
As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors, customers and prospects.
In this article I will discuss the best practices that you can use every day in your email marketing activities. Used wisely and consistently, there’s no doubt you’ll see an increased response.
When you join eMarket Solutions, we will provide you with ongoing support by supplying helpful tools and information, to ensure your campaign is a SUCCESS!
Here are just a few tips, for the full story on our website CLICK HERE
Avoiding the Filters
The majority of large Internet service providers now use rigorous protection mechanisms to trap unsolicited email before it gets into their customers inboxes. Filters generally "rank" each email by a number of different criteria, and, if that email rates above a certain level then it is flagged and deleted.
Check our website for phrases and terms to avoid using.
The Power of Personalization
If you were standing in a crowded mall, which of these would get your attention: "HEY, YOU!" or "HEY JOHN" (assuming your name is John). The power of personalization can and should be used in your emails. In-fact, by simply starting your email with "Hi [subscriber_name]" instead of the boring "Hi there", you can increase both your reading and click-thru rates by up to 650%. Why? Put simply, it's because your subscribers feel like they already have a relationship with you as you've addressed them by their first name. Our software handles this automatically.
One-Click Unsubscription
If you want to grow your mailing list, then there are 2 things that you absolutely must have: a double opt-in process, and a quick way to unsubscribe. In some countries, it's actually mandatory by law that every email has an unsubscribe link in it. The unsubscribe link should take the recipient directly to a page where they are then removed -- courteously -- from your mailing list. Send Manager allows this.
Tuesday / Wednesday = Increased Response
Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.
On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We've actually experimented with this, and received the best results by sending out emails at around 2-3pm (American Pacific Time) on a Wednesday.
The Half-a-Second Subject Line
When your email arrives in your subscriber’s inbox, you generally have about half a second to catch their attention with the subject line of your email. After this, they will either delete your email or ignore it. In your subject line, try and specify a benefit that the subscriber can expect by reading your email. For example, instead of using 'OurSite Newsletter Issue #1', use 'OurSite Newsletter: 10 Tips for Financial Freedom'.
In this article I will discuss the best practices that you can use every day in your email marketing activities. Used wisely and consistently, there’s no doubt you’ll see an increased response.
When you join eMarket Solutions, we will provide you with ongoing support by supplying helpful tools and information, to ensure your campaign is a SUCCESS!
Here are just a few tips, for the full story on our website CLICK HERE
Avoiding the Filters
The majority of large Internet service providers now use rigorous protection mechanisms to trap unsolicited email before it gets into their customers inboxes. Filters generally "rank" each email by a number of different criteria, and, if that email rates above a certain level then it is flagged and deleted.
Check our website for phrases and terms to avoid using.
The Power of Personalization
If you were standing in a crowded mall, which of these would get your attention: "HEY, YOU!" or "HEY JOHN" (assuming your name is John). The power of personalization can and should be used in your emails. In-fact, by simply starting your email with "Hi [subscriber_name]" instead of the boring "Hi there", you can increase both your reading and click-thru rates by up to 650%. Why? Put simply, it's because your subscribers feel like they already have a relationship with you as you've addressed them by their first name. Our software handles this automatically.
One-Click Unsubscription
If you want to grow your mailing list, then there are 2 things that you absolutely must have: a double opt-in process, and a quick way to unsubscribe. In some countries, it's actually mandatory by law that every email has an unsubscribe link in it. The unsubscribe link should take the recipient directly to a page where they are then removed -- courteously -- from your mailing list. Send Manager allows this.
Tuesday / Wednesday = Increased Response
Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.
On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We've actually experimented with this, and received the best results by sending out emails at around 2-3pm (American Pacific Time) on a Wednesday.
The Half-a-Second Subject Line
When your email arrives in your subscriber’s inbox, you generally have about half a second to catch their attention with the subject line of your email. After this, they will either delete your email or ignore it. In your subject line, try and specify a benefit that the subscriber can expect by reading your email. For example, instead of using 'OurSite Newsletter Issue #1', use 'OurSite Newsletter: 10 Tips for Financial Freedom'.