Is AUDA new AU domain just a grab for your money

auDA who is the regulating body for domain registrations in Australia is bringing in direct .AU which means you may now have to pay/fight for your brand identity.

If you are not sure what I mean for example will also be available in which essentially doubles the revenue of registrars as everyone one will want to secure both.

The larger problem is going to be their proposed cut off date of 18th April 2016 which means if you bought a premium domain after that day you are not entitled to the .AU version of that domain which could leave you in a bidding war with someone looking to exploit your brand identity.

Jim Stewart who is a leading marketing/SEO expert in Australia has created this informative video on what you can do.

Leave a Reply

Your email address will not be published. Required fields are marked *